Destination Marketing - 9780367469542

Name: Destination Marketing - 9780367469542
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Explore the core principles of destination marketing with "Destination Marketing: Essentials" by Steven Pike. This essential guide provides a comprehensive overview of the key strategies and concepts required to effectively market tourist destinations. Written by a leading expert from the University of Queensland, Australia, this book is ideal for students, professionals, and anyone seeking to understand the intricacies of building and promoting successful destinations. Key takeaways include: * Foundational marketing principles applied to tourism. * Strategies for developing and managing destination brands. * Understanding consumer behavior in the context of travel. * Effective communication and promotional techniques. This paperback edition offers accessible and practical insights into the dynamic field of destination marketing, making it a valuable resource for academic study and professional development. Product Summary: Destination Marketing book, essentials guide, Steven Pike, University of Queensland, paperback, tourism marketing, destination branding, promotional strategies.