Competitive International Strategy

Name: Competitive International Strategy
Brand: Taylor & Francis

Taylor & Francis

Competitive International StrategyKey Implementation Issues\nAuthor(s): Anders Pehrsson\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367479824, 978-0367479824\nSynopsis\nContemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. This introduces a new competitive dynamic, influenced by actors in developed and emerging markets. The dynamic puts major demands on executives as they consider future moves that support strategic initiatives. The context of intensified global competition requires attention from practicing (and aspiring) leaders in international business organizations. \n\nDrawing on contemporary research, Competitive International Strategy: Key Implementation Issues addresses international business strategy formulation and implementation in the global competitive market. It captures the essential strategy components b.