The Handbook of Global Interventions in Communi, Miike, Yin Hardcover..

Taylor & Francis

The Handbook of Global Interventions in Communication TheoryAuthor(s): Yoshitaka Miike, Jing Yin\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367488901, 978-0367488901\nSynopsis\nMoving beyond the [url] paradigm of communication theory, this handbook broadens the intellectual horizons of the discipline by highlighting underrepresented, especially non-Western, theorists and theories, and identifies key issues and challenges for future scholarship.\n\nShowcasing diverse perspectives, the handbook facilitates active engagement in different cultural traditions and theoretical orientations that are global in scope but local in effect. It begins by exploring past efforts to diversify the field, continuing on to examine theoretical concepts, models, and principles rooted in local cumulative wisdom. It does not limit itself to the mass-interpersonal communication divide, but rather seeks to frame theory as global and inclusive in sc.