Social Media and Crisis Communication - 2nd Edition

Name: Social Media and Crisis Communication - 2nd Edition
Brand: Taylor & Francis

Taylor & Francis

Social Media and Crisis CommunicationAuthor(s): Yan Jin, Lucinda L. Austin\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367488994, 978-0367488994\nSynopsis\nThe second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. \n\nSpecific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. \n\nA must-read for schola.