Implicative Marketing: For a Sustainable Econom, TouzA Paperback Paperback..

Name: Implicative Marketing: For a Sustainable Econom, TouzA Paperback Paperback..
Brand: Taylor & Francis

Taylor & Francis

Implicative Marketing\nby Florence Touze\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Florence Touze\nTitle: Implicative Marketing\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing management\nPublisher: Taylor & Francis Ltd\nPublication year: 2021\nEdition: 1\nISBN-13: 9780367498795\nISBN-10: 0367498790\n\n------------------------------\nDescription\n------------------------------\n\nThis book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a business impasse.\n\nExposed to such practices, consumers have grown tired of meaningless offers coupled with the destruction of value as prices are drive.