Consumption, Psychology and Practice Theories - 9780367500955

Taylor & Francis

Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on customarily little reflected upon, recurrent but required, practices of embodied, habituated knowing how\u2014from choosing \u2018flaw-free\u2019 fruit in a market to celebrating Chinese New Year Reunion Dining, caring for patients to social media \u2018voice\u2019. In ready-to-hand practices, we attend to the purpose and not to the process, to the goal rather than its generating. Yet familiar practices both presume and put in place fundamental understanding. Listening to Asian and Western consumers reflecting\u2014not only subsequent to but also within practices\u2014this book considers activity emplacing core perceptions from a liminal moment in a massive mall to health psychology resear.