Disability, the Media and the Paralympic Games

Taylor & Francis

Disability, the Media and the Paralympic GamesAuthor(s): Carolyn Jackson-Brown\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367524166, 978-0367524166\nSynopsis\nThis book focuses on the ground-breaking coverage of the London 2012 Paralympic Games by the UKs publicly owned but commercially funded Channel 4 network, coverage which seemed to deliver a transformational shift in attitudes towards people with disabilities.\n\nIt sheds important new light on our understanding of media production and its complex interactions with sport and wider society. Drawing on political economy and cultural studies, the book explores why and how a marginalised group was brought into the mainstream by the media, and the key influencing factors and decision-making processes. Featuring interviews with key people involved in the television and digital production structures, as well as organisational archives, it helps us to understand the interpla.