Persuasion by Robert H. Gass, John S. Seiter - 9780367528485

PersuasionSocial Influence and Compliance Gaining\nAuthor(s): Robert H. Gass, John S. Seiter\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367528485, 978-0367528485\nSynopsis\nThe seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.\n\nIn addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts ([url] advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics ([url] credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date rese.