Marketing for Sustainable Tourism

Taylor & Francis Ltd

Explore the principles and practices of marketing for sustainable tourism with Xavier Font's insightful book. This comprehensive guide delves into strategies for developing and promoting tourism initiatives that are environmentally responsible, socially equitable, and economically viable. Learn how to create compelling marketing campaigns that resonate with conscious travelers and drive business success while preserving natural and cultural resources. Ideal for students, tourism professionals, and policymakers seeking to integrate sustainability into their marketing efforts. Key topics include: * Understanding the principles of sustainable tourism marketing * Developing sustainable tourism products and experiences * Effective communication and branding for sustainable tourism * Measuring the impact of sustainable tourism marketing * Case studies and best practices from around the globe Product Summary: Sustainable tourism marketing book by Xavier Font, published by Taylor & Francis Ltd. Focuses on strategies for environmentally and socially responsible tourism promotion. Covers product development, communication, and impact measurement.