Television in Post-Reform Vietnam

Name: Television in Post-Reform Vietnam
Brand: Taylor & Francis

Taylor & Francis

Television in Post-Reform VietnamNation, Media, Market\nAuthor(s): Giang Nguyen-Thu\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367584559, 978-0367584559\nSynopsis\nThis book explores Vietnamese popular television in the post-Reform era, that is, from 1986, focussing on the relationship between television and national imagination. It locates Vietnamese television in the experiences of everyday life and the prevailing network of power relations resulting from marketization and globalization, and, as such, moves beyond the clichd assumption of Vietnamese media as a mere propagandist instrument of the party state. With examples from a wide range of television genres, the book demonstrates how Vietnamese television enables novel conditions of cultural oppression as well as political engagement in the name of the nation. In sharp contrast to the previous image of Vietnam as a war-torn land, post-Reform television conjures into .