Marketing in Latin America and the Caribbean

Name: Marketing in Latin America and the Caribbean
Brand: Taylor & Francis

Taylor & Francis

Marketing in Latin America and the CaribbeanContemporary Case Studies\nAuthor(s): Joseann Knight, Fabrizio Noboa S., Barney G. Pacheco\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367609054, 978-0367609054\nSynopsis\nLatin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the others business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. \n\nThe book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, consi.