Strategic Communication and AI - 9780367627799

Taylor & Francis

Strategic Communication and AIPublic Relations with Intelligent User Interfaces\nAuthor(s): Simon Moore, Roland Hbscher\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367627799, 978-0367627799\nSynopsis\nThis concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.\n\nIUIs are where users and technology meet via computers, phones, robots, public displays, etc. They use AI and machine learning methods to control how those systems interact, exchange data, learn from, and develop relations with users. The authors explore research and developments that are already changing human/machine engagement in a wide range of areas from consumer goods, healthcare, and entertainment to community relations, crisis management, and activism. They also explore the implications f.