Consumer Culture Theory in Asia by Yuko Minowa, Russell Belk - 9780367629496

Taylor & Francis > Doshisha Daigaku

Consumer Culture Theory in AsiaHistory and Contemporary Issues\nAuthor(s): Yuko Minowa, Russell Belk\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367629496, 978-0367629496\nSynopsis\nWe live in times of increasing world uncertainty. Consumer culture in Asia has embodied such precariousness, with their unprecedented states of both prosperity and vulnerability. \n\nWorks in this volume examine the consumer cultures that exist in todays precarious Asia. They do this through culturally oriented, critical consumer research. How deeply has the consumer precariousness in Asia been intertwined with the sociohistorical patterning of consumption including class, gender, and other social categories? How do these problematics affect consumers identity projects, consumer rituals, and marketplace cultures? How is consumer precariousness aggravated by the governmentality of the superpower? How does the changing landscape of inter-Asian and.