The Routledge Handbook of Positive Communication - 9780367659684

Taylor & Francis

The Routledge Handbook of Positive CommunicationContributions of an Emerging Community of Research on Communication for Happiness and Social Change\nAuthor(s): Jos Antonio Muiz Velzquez, Cristina M. Pulido\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367659684, 978-0367659684\nSynopsis\nThe Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication i.