Social Media, Organizational Identity and Publi, Thurlow Paperback..

Taylor & Francis

Social Media, Organizational Identity and Public RelationsThe Challenge of Authenticity\nAuthor(s): Amy Thurlow\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367665036, 978-0367665036\nSynopsis\nPublic relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of understanding organizational identity construction in a virtual context, developing scholarship on the importance of a virtual presence in PR management, and further, to make sense of these identities as authentic, legitimate or plausible.\n\nThrough a diverse group of empirical case studies, this book explores the global perspective on organizational identities which transcend global boundaries via the internet including Volkswagens emissions scandal and Monsanto and organized social media protests. It also explores crowdfunding an emerging form of capitalist development co.