New Perspectives on 20th Century European Retailing
Taylor & Francis
New Perspectives on 20th Century European RetailingAuthor(s): Peter Scott, Patrick Fridenson\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367686918, 978-0367686918\nSynopsis\nDespite the publication of several studies examining European retailing in relation to the USA, there is still a dearth of recent research, in English, that explores the development of retailing in specific European countries (with the obvious exception of Britain), over the twentieth century. Even for the UK, more research is needed to challenge claims such as the alleged \""backwardness\"" of British retailing relative to North America, or the presence of formidable \""environmental\"" barriers to the \""industrialisation\"" of retailing in Britain. \n\nNew Perspectives on 20th Century European Retailing showcases new research on various aspects of twentieth century European retailing, that challenges the traditional view that Europe was a \""follower\"" of A.
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