Routledge Handbook of Wine Tourism

Name: Routledge Handbook of Wine Tourism
Brand: Taylor & Francis

Taylor & Francis

Explore the multifaceted world of wine tourism with the Routledge Handbook of Wine Tourism. This comprehensive hardback edition, edited by Saurabh Kumar Dixit, offers in-depth insights into the industry, covering key aspects from production to consumer experience. Ideal for students, academics, and professionals in the hospitality and tourism sectors, this handbook provides a valuable resource for understanding the nuances and growth potential of wine tourism globally. Key topics include: * The economic impact of wine tourism * Marketing strategies for wineries * Consumer behavior and motivations * Sustainable practices in wine tourism * Case studies from leading wine regions This handbook is an essential read for anyone interested in the intersection of wine, travel, and business. Product Summary: Routledge Handbook of Wine Tourism, hardback edition by Taylor & Francis Ltd, edited by Saurabh Kumar Dixit. Comprehensive guide to wine tourism industry, economics, marketing, consumer behavior, sustainability, and case studies.