The Communicative Linguistic Landscape: Product, Wee Paperback..

Name: The Communicative Linguistic Landscape: Product, Wee Paperback..
Brand: Taylor & Francis

Taylor & Francis

This book addresses how linguistic landscapes communicate and what theoretical significance might follow by taking as its starting point the insight that the individual or organization that is responsible for the production of a sign may not be physically present at the landscape itself. > \nHow exactly do linguistic landscapes communicate and what theoretical significance might follow from such an inquiry? This book addresses these questions by taking as its starting point the insight that the individual or organisation that is responsible for the production of a sign may not be physically present at the landscape itself. The information to be conveyed is typically designed as a piece of signage to be emplaced at the site. Drawing on Goffman\u2019s notion of a production format, the book argues that the constructed piece of sign and its intended placement within the landscape combine to constitute an animator complex. This raises the possibility of a disruption to the sign and it.