Digital Marketing - 9780367706586

Taylor & Francis

Digital MarketingA Practical Approach\nAuthor(s): Alan Charlesworth\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367706586, 978-0367706586\nSynopsis\nDigital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. \n\nAs well as topic-based exercises, the text also includes practical case-study exercises based on theory and recognized good practice which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives.\n\nKey updates to the new edition include:\n\nThe role of the digital influencer\nDirect to Consumer (DTC) and omni-cha.