A Practical Guide to Managing Tourist Experiences by Isabelle... - 9780367819828

A Practical Guide to Managing Tourist ExperiencesAuthor(s): Isabelle Frochot\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367819828, 978-0367819828\nSynopsis\nThis book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience.\n\nChapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourists need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences; consider trends in tourism experience such as wellness, sustainability, authenticity and fantasy; and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experienc.