Contemporary Issues in Luxury Brand Management (Paperback Book)
Taylor & Francis Ltd
Explore the dynamic world of luxury brand management with this insightful book by Sylvie Studente. "Contemporary Issues in Luxury Brand Management" offers a deep dive into the strategies and challenges facing today's leading luxury brands. This paperback edition provides essential knowledge for students, marketers, and business professionals looking to understand the nuances of building and maintaining a successful luxury brand in a global market. It covers key topics such as brand positioning, consumer behavior, digital transformation, and sustainability within the luxury sector. A must-read for anyone interested in the future of luxury. This book delves into: * Current trends in luxury brand strategy * Consumer psychology in the luxury market * The impact of digital innovation on luxury goods * Sustainable practices for luxury brands Product Summary: Luxury Brand Management, Contemporary Issues, Sylvie Studente, Paperback, Business, Marketing, Strategy, Global Market, Consumer Behavior, Digital Transformation, Sustainability.
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