Gilbert and Sullivan

Gilbert and Sullivan

Taylor & Francis

Making extensive use of archival resources, Regina B. Oost examines advertisements, promotional materials, and programs; letters, diaries, and account books; and the operas themselves to reconstruct the ways in which Gilbert and Sullivan and their producer attracted and shaped the expectations of theatergoers. Highly accessible and entertaining, he > Making use of archival resources in the United Kingdom and the United States, Regina B. Oost examines advertisements, promotional materials, and programs, as well as letters, diaries, and account books, to reconstruct the ways in which Richard D'Oyly Carte, W.S. Gilbert, and Arthur Sullivan attracted and shaped the expectations of theatergoers. Her findings place the Savoy operas in the context of other West End productions, considering similarities between Carte's promotional methods and those of managers Henry Irving, John Hollingshead, and Marie and Squire Bancroft. While all of these managers astutely understood patronage of a mid.

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