Engaging Employees through Strategic Communication by Mark Do... - 9780367903909

Engaging Employees through Strategic CommunicationSkills, Strategies, and Tactics\nAuthor(s): Mark Dollins, Jon Stemmle\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367903909, 978-0367903909\nSynopsis\nEngaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. \n\nApproaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategyparticularly as they relate to driving changeMark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge resear.