The Language of Food: A Linguist Reads the Menu by Dan Jurafsky (Hardcover,...

The Language of Food: A Linguist Reads the Menu by Dan Jurafsky (Hardcover,...

WW Norton & Co

Ketchup began as a fermented fish sauce from China\u2019s Fujian province: ke for fermented fish, tchup for sauce. The British were the first to add tomatoes to their anchovy \u201Ccatsup\u201D in 1817. A century later, Heinz changed the spelling again\u2014and added sugar.\nIn The Language of Food, Dan Jurafsky opens a panoramic window onto everything from the modern descendants of ancient recipes to the hidden persuasion in restaurant reviews. Combining history with linguistic analysis, Jurafsky uncovers a global atlas of premodern culinary influence: why we toast to good health at dinner and eat toast for breakfast and why the Chinese don\u2019t have a word for \""dessert\"". Engaging and eclectic, Jurafsky\u2019s study reveals how everything from medieval meal order to modern menu design informs the way we drink and\n\nThe Language of Food\nA Linguist Reads the Menu\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked se;

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