The Language of Food: A Linguist Reads the Menu by Dan Jurafsky (Hardcover,...
WW Norton & Co
Ketchup began as a fermented fish sauce from China\u2019s Fujian province: ke for fermented fish, tchup for sauce. The British were the first to add tomatoes to their anchovy \u201Ccatsup\u201D in 1817. A century later, Heinz changed the spelling again\u2014and added sugar.\nIn The Language of Food, Dan Jurafsky opens a panoramic window onto everything from the modern descendants of ancient recipes to the hidden persuasion in restaurant reviews. Combining history with linguistic analysis, Jurafsky uncovers a global atlas of premodern culinary influence: why we toast to good health at dinner and eat toast for breakfast and why the Chinese don\u2019t have a word for \""dessert\"". Engaging and eclectic, Jurafsky\u2019s study reveals how everything from medieval meal order to modern menu design informs the way we drink and\n\nThe Language of Food \u2013 A Linguist Reads the Menu\nA Linguist Reads the Menu\nFree UK delivery on this item.\n\nThis brand new item is available with free UK del;
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