Machine, Platform, Crowd – Harnessing Our Digital Future by Andrew McAfee

Name: Machine, Platform, Crowd – Harnessing Our Digital Future by Andrew McAfee
Brand: WW Norton & Co

WW Norton & Co

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than those from corporate research laboratories.\nAndrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. The balance now favours the second element of the pair, with massive implications for how we run our companies and live our lives. McAfee and Brynjolfsson deliver a penetrating analysis of a new world and a toolkit for thriving in it. For start-ups and established businesses or for anyone interested in the future, Machine,\n\nMachine, Platform, Crowd \u2013 Harnessing Our Digital Future\nHarnessing Our Digital Future\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tra;