Internal Marketing: Directions for Management
Taylor & Francis
Internal Marketing: Directions for ManagementAuthor(s): Barbara Lewis, Richard Varey\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780415213172, 978-0415213172\nSynopsis\nBringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:\n\n* the social model of marketing\n* the human resource management perspective\n* marketing and service management\n* quality management\n* organizational development\n* corporate identity, image and reputation\n* corporate communication.\n\nComprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.
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