Marketing the e-Business

Taylor & Francis

Marketing the e-BusinessAuthor(s): Charles Dennis, Lisa Harris\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780415256018, 978-0415256018\nSynopsis\nSince the much-hyped [url] crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include:\n\n*Multi-channel marketing strategies\n*Change Management\n*Lessons learned from the [url] crash\n*Branding, e-Retail and relationship building\n*Digital divides, privacy and data security.\n\nProviding a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business c.