International Strategic Marketing - 9780415314169

Taylor & Francis

International Strategic Marketing\nPlease note: \nthis item is printed on demand and will take extra time before it can be dispatched to you (up to 20 working days).\n\nA European Perspective\nAuthor(s): J.B. McCall, Marilyn Stone\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780415314169, 978-0415314169\nSynopsis\nAs Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it with colourful examples of relevant international marketing practice. Topics covered include:\n\nmarketing information systems\nmarketing research\nproduct development\npricing issues\ninternational promotion\ndistribution channels.\n\nWith a strong theoretical framework, this informative text draws out the key issues within the developing European Union and the role it plays in marketing around the globe. Its excellent pe]