Global Supply Chain Management and International Logistics by... - 9780415398459

Global Supply Chain Management and International LogisticsAuthor(s): Alan E. Branch\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780415398459, 978-0415398459\nSynopsis\nThe development of international trade is driven by international logistics and management and the provision of the global supply chain. The ultimate objective of global supply chain management is to link the market place, distribution network, manufacturing/processing/assembly process, and procurement activity in such a way that customers are serviced at a higher level yet lower cost. Overall this has introduced a new breed of management in a computer literate environment operating in a global infrastructure.\n\nAddressing this complex topic, Alan Branch's new book fulfills two clear objectives:\n\nto provide a concise, standard work on the subject, written in lucid language that embraces all the ingredients of a notoriously complex subject with a strategic fo]