Routledge Handbook of Sports Sponsorship by Alain Ferrand, Pi... - 9780415401111

Routledge Handbook of Sports SponsorshipSuccessful Strategies\nAuthor(s): Alain Ferrand, Pierre-Franois Lalonde, Luiggino Torrigiani, Elizabeth Christopherson, Andreu Camps i Povill\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780415401111, 978-0415401111\nSynopsis\nThe Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.\n\nThe text also provides an accessible review of the legal issues associated with marketing, copyright and contracts in print, television and radio sponsorship, illustrated with a wealth of case studies. Includes: \n\n Sports marketing and sports management theory.\n Stage by stage analysis of the sponsorship process\n\nThe roles of differe.