Understanding Popular Culture by John Fiske (2010, Hardcover)

Taylor & Francis Ltd

Understanding Popular CultureAuthor(s): John Fiske\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780415596527, 978-0415596527\nSynopsis\nThis revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for todays students, followed by a discussion between former Fiske students Kevin Glynn, Jonathan Gray, and Pamela Wilson on the theme of Reading Fiske and Understanding the Popular. Both underline the continuing relevance of this foundational text in the study of popular culture.\n\nWhat is popular culture? How does it differ from mass culture? And what do popular \""texts\"" reveal about class, race, and gender dynamics in a society? John Fiske answers these and a host of other questions in Understanding Popular Culture.\n\nWhen it was first written, Understanding Popular Culture took a groundbreaking approach to studying such cultural artifacts as jeans, shopping malls, t.