Health and Medical Public Relations by Myc Riggulsford PAPERBACK 9780415613316

Health and Medical Public Relations\nby Myc Riggulsford\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 14\u201315 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Myc Riggulsford\nTitle: Health and Medical Public Relations\nFormat: Paperback\nLanguage: English\nTopic: Public relations\nPublisher: Taylor & Francis Ltd\nPublication year: 2013\nEdition: 1\nISBN-13: 9780415613316\nISBN-10: 0415613310\n\n------------------------------\nDescription\n------------------------------\n\nHealth and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, .