International Management : Strategic Opportunities and Cultural Challenges

Taylor & Francis Ltd

International ManagementStrategic Opportunities and Cultural Challenges\nAuthor(s): Paul Sweeney, Dean McFarlin\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780415825283, 978-0415825283\nSynopsis\nAs the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. \n\nIntegrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management:\n\nUnderstanding the broad context of international business, including the critical trends impacting.