Successful User Experience - 9780443290824

Successful User ExperienceStrategies and Roadmaps\nAuthor(s): Elizabeth Rosenzweig\nFormat: Paperback\nPublisher: Elsevier Science & Technology, United States\nImprint: Morgan Kaufmann Publishers In\nISBN-13: 9780443290824, 978-0443290824\nSynopsis\nSuccessful User Experience: Strategy and Roadmaps, Second Edition provides a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 35 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps.\n\nThis book demonstrates how to translate high-level planning into concrete, actionable steps. It explains the connection between Design Thinking and creating a gr.