Selling The Invisible by Harry Beckwith - 9780446672313

Selling The Invisible by Harry Beckwith - 9780446672313

Grand Central Publishing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\nGreatness May Get You Nowhere \nFocus Groups Don'ts \nThe More You Say, the Less People Hear & \nSeeing the Forest Around the Falling Trees.\n\nSelling the Invisible\nA Field Guide to Modern Marketing\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note that the price advertised is as low as we can go, we do not accept offers.\n\nSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how ;

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