Selling The Invisible by Harry Beckwith - 9780446672313

Grand Central Publishing

Selling the Invisible\nby Harry Beckwith\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 6\u20137 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Harry Beckwith\nTitle: Selling the Invisible\nFormat: Paperback\nLanguage: English\nTopic: Business ethics and social responsibility\nPublisher: Little, Brown & Company\nISBN-13: 9780446672313\nISBN-10: 0446672319\nRRP: \u00A314.99\n\n------------------------------\nDescription\n------------------------------\nSELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves,.