The Four Kinds of Sales People - 9780470127551

The Four Kinds of Sales PeopleHow and Why They Excel- And How You Can Too\nAuthor(s): Chuck Mache\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780470127551, 978-0470127551\nSynopsis\nA business parable that breaks down the vital characteristics of successful salespeople During his two decades of selling, managing, building, and leading salespeople and companies in a variety of industries, Chuck Mache has learned that there are four distinct kinds of salespeople. Gleaned from his years in the trenches, The Four Kinds of Sales People is a business fable that exposes the traits and characteristics of these four types and outlines how and why salespeople excelor dont. The story follows four fictional salespeople, each of whom epitomizes the characteristics of a particular sales style, and provides a clear and exacting description of how each type goes about selling. Mache exposes the strengths and weaknesses of the.