The Agile Approach to Adaptive Research by Michael J. Rosenbe... - 9780470247518

The Agile Approach to Adaptive ResearchOptimizing Efficiency in Clinical Development\nAuthor(s): Michael J. Rosenberg, Sean Ekins\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780470247518, 978-0470247518\nSynopsis\nApply adaptive research to improve results in drug development The pharmaceutical industry today faces a deepening crisis: inefficiency in its core business, the development of new drugs. The Agile Approach to Adaptive Research offers a solution. It outlines how adaptive research, using already-available tools and techniques, can enable the industry to streamline clinical trials and reach decision points faster and more efficiently. With a wealth of real-world cases and examples, author Michael Rosenberg gives readers a practical overview of drug development, the problems inherent in current practices, and the advantages of adaptive research technology and methods. He explains the concepts, principl.