Playing Bigger Than You Are - 9780470260357

Playing Bigger Than You Are\nby William P. G. Brooks\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: William P. G. Brooks\nTitle: Playing Bigger Than You Are\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Wiley\nPublication year: 2009\nISBN-13: 9780470260357\nISBN-10: 0470260351\nRRP: \u00A321.99\n\n------------------------------\nDescription\n------------------------------\nThe small or mid-sized business'' guide to outselling the big boys\n Often, small or mid-sized businesses don''t think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don''t have the advertising budgets or purchasing power of their bigger counterparts doesn''t mean they can''t play ball. For sales organizations, service matters much more than size.\n If your sales business is comp.