Tuned in: Uncover the Extraordinary Opportunities That Lead to B

Tuned In\nby Craig Stull\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Craig Stull\nTitle: Tuned In\nFormat: Hardback\nLanguage: English\nTopic: Business strategy\nPublisher: John Wiley & Sons Inc\nPublication year: 2008\nISBN-13: 9780470260364\nISBN-10: 047026036X\nRRP: \u00A321.99\n\n------------------------------\nDescription\n------------------------------\nIf you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting .