Wake Me Up When the Data Is Over - 9780470483305

Wake Me Up When the Data Is Over\nby L Silverman\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: L Silverman\nTitle: Wake Me Up When the Data Is Over\nFormat: Paperback\nLanguage: English\nTopic: International business\nPublisher: Wiley\nPublication year: 2008\nISBN-13: 9780470483305\nISBN-10: 047048330X\nRRP: \u00A330.99\n\n------------------------------\nDescription\n------------------------------\nThis book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands' End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have.No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, .