Business Intelligence by Carlo Vercellis - 9780470511398

Business IntelligenceData Mining and Optimization for Decision Making\nAuthor(s): Carlo Vercellis\nFormat: Paperback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780470511398, 978-0470511398\nSynopsis\nBusiness intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions. The term implies having a comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, therefore enabling optimal decisions to be made. Business Intelligence provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence. This book:\nCombines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business int.