Critical Marketing by M Tadajewski PAPERBACK 9780470511985

John Wiley & Sons Inc

Explore the core issues and challenges in contemporary marketing with this insightful paperback. "Critical Marketing: Issues in Contemporary Marketing" by Mark Tadajewski provides a comprehensive overview of modern marketing thought and practice. This book delves into key concepts, theories, and debates, offering a critical perspective on how marketing operates in today's complex business environment. Ideal for students, marketers, and academics seeking a deeper understanding of the field. Key topics covered include: - The evolution of marketing theory - Consumer culture and behavior - Branding and identity - Ethical considerations in marketing - The impact of digital technologies This essential read will equip you with the knowledge to analyze and navigate the critical issues shaping the future of marketing. Product Summary: Critical Marketing, Issues in Contemporary Marketing, Mark Tadajewski, Paperback, John Wiley & Sons Inc, Marketing Theory, Consumer Behavior, Branding, Marketing Ethics, Digital Marketing.