Market Research Handbook by ESOMAR - 9780470517680

Market Research HandbookAuthor(s): ESOMAR\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780470517680, 978-0470517680\nSynopsis\nThe fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world includingthe UK, US, Europe, Australia and [url] \""The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perst