Social Media Metrics by J Sterne HARDBACK 9780470583784

Social Media Metrics\nby J Sterne\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: J Sterne\nTitle: Social Media Metrics\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Wiley\nPublication year: 2010\nISBN-13: 9780470583784\nISBN-10: 0470583789\nRRP: \u00A318.99\n\n------------------------------\nDescription\n------------------------------\nThe only guide devoted exclusively to social media metrics\nWhether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. \nWhile other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of you.