Advertising and Society by Carol J. Pardun PAPERBACK 9780470673096

Advertising and Society\nby Carol J. Pardun\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Carol J. Pardun\nTitle: Advertising and Society\nFormat: Paperback\nLanguage: English\nTopic: Media studies: advertising and society\nPublisher: Wiley\nPublication year: 2013\nEdition: 2nd Edition\nISBN-13: 9780470673096\nISBN-10: 0470673095\n\n------------------------------\nDescription\n------------------------------\nNow revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.\n\n--Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness o.