Statistics in Market Research Chakrapani Paperback Wiley–Blackwell 9780470689370

Statistics in Market ResearchAuthor(s): Chuck Chakrapani\nFormat: Paperback\nPublisher: John Wiley & Sons Inc, United States\nImprint: John Wiley & Sons Inc\nISBN-13: 9780470689370, 978-0470689370\nSynopsis\nOffering a comprehensive overview of statistics in market research\n\n Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those in the field with the basic information they'll need to solve marketing problems and can be applied to promotion, branding, advertising, segmenting, sales forecasting, and a host of other marketing issues. The book covers an overview of the use of statistics in marketing and then moves on to specific topics, including interdependence techniques, dependence techniques, and more advanced statistics techniques. Taken together, the reader is provided with an excellent learning tool and resource for future problem solving.