The Handbook of Online and Social Media Research by Ray Poynter - 9780470710401

The Handbook of Online and Social Media Research\nTools and Techniques for Market Researchers\nby R Poynter\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: R Poynter\nTitle: The Handbook of Online and Social Media Research\nTools and Techniques for Market Researchers\nFormat: Hardback\nLanguage: English\nTopic: Market research\nPublisher: John Wiley & Sons\nPublication year: 2010\nISBN-13: 9780470710401\nISBN-10: 0470710403\n\n------------------------------\nDescription\n------------------------------\nDrawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field.\n\nDrawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and S.