The Brutal Truth About Asian Branding – And How To Break the Vicious Cycle

The Brutal Truth about Asian Branding\nby Joseph Baladi\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Joseph Baladi\nTitle: The Brutal Truth about Asian Branding\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Wiley\nPublication year: 2011\nISBN-13: 9780470826478\nISBN-10: 0470826479\n\n------------------------------\nDescription\n------------------------------\n\nThis is one of the most thoughtful books on branding I''ve come across. Most such books are either quickly-crafted how-to books or academic tomes over-burdened with references. This book is thoughtful because it raises questions which deal with the ''why'' rather than just ''how'' of branding. The reference to brutal truth as the truth which will set us freeto examine ourselves without self-illusionsis liberating. The notion that Asia has many good, but no gr.