Kellogg on Integrated Marketing Iacobucci Hardback John Wiley & Sons

Kellogg on Integrated Marketing\nby D Iacobucci\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: D Iacobucci\nTitle: Kellogg on Integrated Marketing\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing management\nPublisher: Wiley\nPublication year: 2002\nISBN-13: 9780471204763\nISBN-10: 0471204765\nRRP: \u00A339.99\n\n------------------------------\nDescription\n------------------------------\nKellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges.\n\nKellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and .