Cognition and Survey Research by Monroe G. Sirken, Douglas J.... - 9780471241386

Cognition and Survey ResearchAuthor(s): Monroe G. Sirken, Douglas J. Herrmann, Susan Schechter, Norbert Schwarz, Judith M. Tanur, Roger Tourangeau\nFormat: Hardback\nPublisher: John Wiley & Sons Inc, United States\nImprint: Wiley-Interscience\nISBN-13: 9780471241386, 978-0471241386\nSynopsis\nSurvey methods research--an interdisciplinary approach. Introducing the theory and tools of cognitive aspects of survey methodology (CASM)--a movement that has greatly contributed to the evolving field of survey methods research--this collection of monographs explores advances in the use of cognitive psychology and other sciences to improve the quality of data collected in surveys. In 22 articles commissioned specifically for this volume, leading survey researchers, social scientists, and statisticians from around the globe evaluate the advantages of interdisciplinary survey techniques, focusing on the many contributions of the CASM movement and drawing on such disciplines as statistics, co.